Claire spent a day with David Shields of It's Interval Magazine. They chatted about all things related to fashion, sustainability and David took some amazing photos down on the shores of Lake Hawea. The interview goes into some depth as to Claire's motivations for starting Precious Collaborative, her journey to get to this stage, why she approached designer Liz Mitchell to be the first Precious Collaborative designer, as well as some deeper thoughts about the role of fashion and its relation with art and commerce. It's a long read, so grab a cuppa and settle down to read it.

Claire O'Connell's new sustainable fashion initiative