Our mission is simple, we want to make ethically made, stylish clothes affordable for all. Because that's the main barrier to purchase right? If we could afford to buy beautifully designed and sustainably made clothes then we'd do it all the time wouldn't we? So here's the thing.

We are going to team up with Aotearoa's top designers to create a statement piece, a stylish Coat that is a work of art. The sale of each Coat will help us to subsidise the costs of the ready-to-wear collection so that you can afford to join us in our fashion revolution. It’s a symbiotic relationship, a win-win situation where those with the money, means and passion for high-end fashion can invest in our signature Coat; and the profits from that subsidise the costs of our ready-to-wear collection. It’s the one-to-many so many can have just one approach. It’s rethinking fashion in a uniquely equitable way, the Precious way. Because we passionately believe that fast fashion is not only bad for the planet, but it’s bad for fashion too.

We believe that quality tailored clothes should not be beyond the reach of everyone, and once you experience the thrill of wearing a fully lined, beautifully made item from our ready-to-wear collection then you’ll see what we mean.

Precious Collaborative designs strike a balance between contemporary aesthetics and timeless appeal and durability, whether it’s our signature designer coat or our ethical threads for everyday folk.