Journal & Media
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How a $10,000 coat cuts the price of other goods on the rack
How a $10,000 coat cuts the price of other goods on the rack -
$10,000 coat could help more customers access quality clothing
Precious Founder and CEO Claire O'Connell was on Radio New Zealand's Nine to Noon programme on Wednesday 2nd July. -
Britomart here we come
Auckland Winter Pop-Up Come and join us at our Winter... -
Precious is making an impact
Precious Collaborative is a bold and innovative new kid on... -
Precious is truly off the starting blocks
What a whirlwind it has been here at Precious HQ... -
Claire O'Connell's new sustainable fashion initiative
Claire spent a day with David Shields of It's Interval... -
Precious Collaborative appear on TVNZ's Seven Sharp
We were so pleased to be able to share our... -
Wastebusters Refashion Event
Precious Collaborative was thrilled to be a part of Wanaka... -
New Zealand gets its own 'kiwi tweed'
New Zealand fashion legend Liz Mitchell has teamed up with Wanaka fashion brand 'Precious Collaborative' to create a limited edition woollen coat. -
Wānaka fashion brand partners with NZ icon
A sustainable fashion brand founded by Wānaka designer Claire O’Connell is teaming up with fashion legend Liz Mitchell, MNZM. -
Wānaka start-up partners with NZ icon Liz Mitchell MNZM to launch revolutionary fashion model
Precious Collaborative, a new sustainable fashion brand led by local designer Claire O’Connell, is shaking up the industry with a bold and innovative approach: luxury meets accessibility. The brand is teaming up with fashion legend Liz Mitchell MNZM to create a limited-edition coat, worthy of an art collection.
