Precious Collaborative is a bold and innovative new kid on the sustainable fashion block, and we’re starting to make quite an impact. Pre-sales of the Celtic Collection have been strong, we’ve sent out the shirts and we’re starting to get great feedback already “The shirt has arrived today and I love it”, “Just a short note of thanks for the wonderful shirt I received today. I absolutely love it.” And all the other garments will be on their way before the end of the month.
We have also now sold two of our limited-edition Liz Mitchell designed coats, the latest one to an extremely generous philanthropic fashion lover who has paid double for her Lake Wānaka Coat. Yes that’s right, you should have heard us squealing with joy when she asked if she could pay twice the amount and has paid $20,000 for her one-of-a-kind beautifully crafted coat. It will keep her warm, cosy and ever so stylish this winter and for many to come, and it has enabled us to put more than 40 garments in the Celtic Collection in the Gift Price, so for that we are truly grateful.
True Price vs Gift Price – what is it?
A few people have been asking us to explain the Gift Price and the True Price of the Celtic Collection. We have all got used to how cheaply clothes can be made, using synthetic materials, cheap labour and overseas production. The Precious mission is to enable us all to be able to afford beautifully made, tailored, NZ made clothes that will last. All of our garments are made from sustainable fibres – the shirt is made from organic hemp and the pants, skirt and pinafore are made from Donegal tweed and lined with Tencel. Our buttons are made from mother of pearl from Lumea in Riverton, the pattern making is done in Wānaka by our founder Claire, grading in Christchurch, and cutting and stitching of the garments is all done in Auckland. All of this, plus freight, marketing and administration costs means that each garment costs between $500 and $700 to make. We ask that if you can afford it to pay the True Price, and it keeps the stock that we have in the Gift Price for those who genuinely can’t afford it. We want to remove price as a barrier for everyday folk to be able to wear ethical threads. So every time someone pays the True Price it keeps one more garment for someone who can’t afford it. And every time we sell another coat it means we can move more stock from the True Price to the Gift Price. So a huge Precious thank you to our two coat buyers who have enabled us to sell 70 garments at the Gift Price.
Check out the True Price vs Gift Price items in the Celtic Collection here.
